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Some of the search engines offer advertisement listings where you pay for each visitor who clicks on your advertisement. You can purchase any number of different search phrases to list your advertisement against. This service is known as pay-per-click or PPC. These advertisements generally appear along the top and down the right of the results:
There are two main companies where PPC can be used to good advantage to bring well-targeted visitors; Google and Yahoo Search Marketing (YSM). By paying for listings with these companies, you can expect well-targeted visitors to your site after just 3-6 working days.
Poor management of a PPC campaign can often lead to overspend of the pay-per-click budget, poor response rates and extremely low returns on investment. We offer three services to ensure that you can maximise your returns through PPC:
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