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What web design trends can we expect in 2013?

Published on January 11, 2013
Tags: Web Design London

The year 2012 saw an exciting change in the way we view web design, as more websites started transforming their layouts to become more responsive and mobile friendly. So what exciting trends in web design can we expect to see this year in 2013? Here are just a few…

Responsive web design

This won’t just be for handheld devices such as tablets and smartphones. It’s already being tested across a range of sites including Mashable, USA Today, TIME and even the WordPress blogging site. The idea behind this is to create a fluid, responsive website where content can be distributed across all platforms; whether you’re viewing it on a desktop computer, tablet or handheld device. Large screen web browsing is thought to become commonplace whether at home or in the office boardroom. All of this could transcend into other devices such as web-enabled car dashboards and even the possibility of using Siri or Windows 8 from the comfort of your own car.

Retina displays

This term was coined by Apple and refers to the latest generation of computer displays which contain a pixel density which is now four times that of non-retina displays. The problem is that there can be issues with image-heavy websites as retina displays can make some of the images appear ‘grainy’. Web designers and developers have started creating pixel query solutions, retina.js and HTML/CSS in a bid to solve these problems and created a more ‘Retina friendly’ web experience.

Twitter Bootstrap will take precedence

What began as a set of UI elements designed to speed up web applications has now become its own web creation framework containing interactive Javascript plug-ins, responsive layouts and customisable components. It’s now being used to create websites of all shapes and sizes which are beautifully designed and highly responsive.

In 2013 we can expect to see more support for the Twitter Bootstrap platform and more readily available resources appearing to support this web creation platform as it gains more widespread usage.

Content marketing is still king

After the 2011/12 Google updates Panda and Penguin changed SEO tactics businesses had to adapt their approach. No longer could they rely on keywords and meta-tags to rank their website more highly. Now only websites with relevant high quality content would rank in search engine results. In 2013 this principle will become essential for a business’s online survival.  This may mean businesses have to invest in their content marketing to produce a website which is valuable, useful and share-worthy.

Web design education will be made easy

Now anyone can educate themselves to become a web designer or an app developer thanks to Treehouse and The Starter League which teach people all over the world to code, design and ship apps using a variety of tutorials and projects to get you started. This means in 2013, the task of web designer/web developer will become a skill which is more readily available, if people wish to learn it.

By Chelsey Evans

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