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Tips on Using Pinterest for Business Marketing

Published on March 25, 2013
Tags: Web Design London

Compared to some other social networking sites, Pinterest is relatively new, but over the past year or so it has gained millions of users and become one of the most popular ways to promote businesses in a fun and interactive way. As you probably know, the site allows people to create virtual pinboards, where they ‘pin’ their favourite images to express themselves and share their interests online. It can be used to help organise events such as weddings, save inspirational images for future ideas, and collate useful-looking businesses and products. 

Here are just a few tips on how to get the most out of Pinterest when promoting your business.
Optimise Your Pins
As with other content marketing, you can apply SEO techniques to your pins and actions on Pinterest. Add categories, keywords and phrases, hashtags, URLs and other relevant text to both your pins and your profile – make it as easy as possible for potential clients to find you amongst all the other businesses listed. Planning the content you place on Pinterest is just as important as, say, planning which articles you’ll put on your blog. Creating unique, interesting, creative new ways of promoting yourself through photographs and images may be challenging, but the more you think outside the box, the more repins you’ll get. Include a call-to-action on your pins to ensure users carry out the desired response – visiting your site, repinning, etc.
Make Use of Business Tools and Features
Pinterest has recently created business accounts, so make sure you’re signed up properly and are aware of all the tools and features available to you. Use the verification badge to verify your site – this allows users to find your business easily in the search and to identify your brand as being a high quality content source. Make use of the buttons and widgets Pinterest provides: these include the follow button, pin it button, profile widget and board widget, and will help you to gain more traffic to your website and interact with users (or ‘pinners’). With a business account, you’ll be able to keep up with new management tools, and you can download the Pinterest app for mobile to keep in contact with pinners on the go.
Research and Review
Like with any marketing technique, you need to carry out some research before you start with your Pinterest campaign: take a look at what your competitors are doing (and think of ways to do it better and more creatively than them), and make a note of what your target audience are pinning and repinning. You can track ‘Recent Activity’ to see repins, comments, followers etc, and Google Analytics will be able to tell you more about the traffic you gained from Pinterest. 
Pinterest won’t be right for every single business, but if you have products to sell – and interesting, unique photographs of them – it can be an extremely useful marketing device for your company. And with the site recently updating their policies to offer business accounts separate from personal accounts, it’s now easier than ever to get your business up and running on Pinterest.

By Chelsey Evans

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