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Tips On Creating Effective Marketing Videos

Published on February 22, 2013
Tags: Web Design London


Every business – no matter what type and what size – relies on a carefully planned marketing strategy to promote their company online, including writing blogs, creating a social media presence, running competitions, and setting up effective email campaigns. One technique of digital marketing is sometimes left out, however: that of creating online videos.

So what are the main points you need to consider when creating an effective marketing video?

1. Include Video In Your Existing Marketing Campaign

Due to your usual marketing, you will already know the demographics of your current clients, so tailor your video to these types of people. You’ll also need to decide what kind of video you want to make: examples include product demonstrations, interviews with employees, testimonials from clients, and a general overview of how your company works. Choose your objective and your target audience and create a plan for your video that will slot in with your existing marketing campaign.

2. Focus On Quality

uality is key. This may mean hiring a producer to film your video, or investing in some professional equipment if you plan to make several marketing videos in the future. If you do purchase your own set of tools, ensure you buy all of the accessories as well as a top-quality camera; a tripod is essential to stop amateur-looking shaky camera work, lights will ensure good visual quality, and microphones will help with the audio. If doing everything by yourself, you’ll also need to invest in some top-quality editing software if you want to give your video a polished look. Also, consider shooting in HD for a quality picture, and make use of close-ups for people who will be watching your video on a small screen.

3. Include A Call To Action

Like with other online marketing methods, you should always include a call to action in your video (or written underneath) to tell people what the desired next step is. Even if this is obvious – if you’re promoting a single product all throughout the video, for example – giving people a link or a specific instruction on what to do next is the best way of ensuring a sale, a mailing list sign up, or whatever else you wish the user to do.

4. Market Through Social Networks And Other Channels

Once your video is ready to go, it isn’t enough to simply upload it to your business website and wait for people to see it. Like with any marketing material, you need to distribute it through as many different channels as possible. By all means, place it on your website and on your company blog, but include social media badges and share buttons to encourage interaction on social media websites. Put the video on YouTube and post the link to your Facebook fans, your Twitter followers, your blog readers and on any other social media site you use.

You can also promote your video in printed publications; just add a QR code so that people can instantly watch the video on their phones or other mobile device.


By Chelsey Evans

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