- 69% Of Responsive Websites Take An
- Benefits Of Responsive Websites
- How Important Is User Experience For Businesses?
- Mistakes To Look Out For When Adopting Responsive Web Design
- Why Responsive Design Matters
Blog
The Importance Of Customer Loyalty And How It Can Help Your Business
Published on March 18, 2013
Tags:
Web Design London
The focus of many businesses always seems to be on getting new customers: how can we attract new clients? What will make them want to use our services or buy our products? What incentives can we give them to come to us instead of our competitors? While getting new business is obviously extremely important – and always will be – the amount of resources spent on this area of marketing can be out of proportion with the returns. What will really help your business is identifying your most loyal customers and keeping them happy, instead of spending all your time on tracking down new clients.
What can you do to focus on your current customers? And what are the benefits of this?
1. Reward Their Loyalty
Your current clients already know your company and have proven their loyalty by sticking with you when there’s so much competition in your market space, so why not reward them for standing by you? You could offer them early access to your new product or give them a discount on one of your services. It shouldn’t just be new customers who get all the incentives to sign up with you. Pay attention to your existing client base first and ensure that your loyal customers will be there for your company’s future; businesses often make more profits from current customers than they do by going after new ones, and the cost of marketing for this is a lot lower too.
2. Building Your Brand
Word of mouth has always been important, and in today’s digital age, it’s more important than ever before. Not only can customers tell their friends about their experience with a certain brand, but they can also like your Facebook page, follow you on Twitter, and share any of your blog posts they like with the click of a button. Thousands can be spent on social media marketing to boost your brand to new customers, but encouraging existing clients to effectively be free sales people for your company will cost very little and can see a huge ROI.
3. Getting Reliable Feedback
Getting feedback from your existing customers will not only help you with improving your products and services, but it will also let your clients know that you haven’t forgotten about them and that you care about what they have to say. Quick surveys and emails asking questions are all very well, but if you have a chance to personally talk to even just a few, you’re likely to get a lot more out of it. Loyal customers are more likely to tell you what they actually think, as they already like your brand and probably want to help out as much as they can. Utilise their answers and improve your business where needed.
There are so many more advantages to focusing on customer loyalty, but in today’s fast-paced world of business, existing clients can all too often be forgotten. Do them and your business a favour by rewarding them for their long-term support.
Follow Us:
Recent Posts
Post Archives
- March 2006
- June 2006
- January 2007
- March 2008
- March 2009
- April 2009
- October 2010
- November 2010
- January 2011
- February 2011
- March 2011
- April 2011
- May 2011
- June 2011
- July 2011
- August 2011
- September 2011
- October 2011
- November 2011
- January 2012
- February 2012
- March 2012
- April 2012
- May 2012
- June 2012
- July 2012
- August 2012
- September 2012
- October 2012
- November 2012
- January 2013
- February 2013
- March 2013
- April 2013
- January 2014
- February 2014
- March 2014
- April 2014
- May 2014
Categories
- Web Site Law
- Web Hosting
- Web Development London
- Web Development
- Web Design London
- Usability
- SEO
- Mobile Application Development
- Internet Security
- Internet Communication
Disclaimer: The content of this article is provided for information only and do not constitute advice. We are not liable for any actions that you might take as a result of reading this information, and always recommend that you speak to a qualified professional if in doubt.
Reproduction: This article is © Copyright Ampheon. All rights are reserved by the copyright owners. Permission is granted to freely reproduce the article provided that a hyperlink with a do follow is included linking back to this article page.
Reproduction: This article is © Copyright Ampheon. All rights are reserved by the copyright owners. Permission is granted to freely reproduce the article provided that a hyperlink with a do follow is included linking back to this article page.
