- 69% Of Responsive Websites Take An
- Benefits Of Responsive Websites
- How Important Is User Experience For Businesses?
- Mistakes To Look Out For When Adopting Responsive Web Design
- Why Responsive Design Matters
Published on March 18, 2013
These days, businesses need a carefully planned digital marketing strategy if they are to keep up with their competitors online, but it is just as important to focus on the more traditional methods of offline marketing. If, however, you are looking at strengthening your brand in as many mediums as possible, you’ll need to consider how you can integrate these two different types of promotion methods. After all, if a potential visitor reads about you in a printed publication but finds it difficult to locate you online, you risk losing a huge amount of business.
Published on February 8, 2013
SEO (Search Engine Optimisation) is important to all business websites, but when you have an ecommerce site, there are several reasons why you might not be getting a high search ranking. Here are a few tips to consider when optimising your online shop for popular search engines.
1. Be Aware Of Duplicate Content
One of the biggest issues for ecommerce sites is that of duplicate content; it can lower your search rank and present a big problem for owners of online shops. This can happen when products in the store are linked via multiple distinct URLs. Fortunately, there are many ways you can combat this issue.
Canonicalization – if your website does include identical or similar content over several pages, you can tell Google your preferred (canonical) URL. You can do this by setting your preferred domain, using 301 redirects, featuring your canonical URLs in a sitemap, or by specifying the preferred link for each version of a page.
If your content is actually being used by a third party on a different site, against your permission, you can ask for the page to be removed by Google. This will come under the Digital Millennium Copyright Act.
2. Make Quality of Content A Top Priority
With the introduction of Panda (an update to Google’s search algorithms), the popular search engine now discriminates against pages written specifically for spiders (such as relying on keyword density). This means that the content of a website has to be both unique and of a good quality. If you’re having trouble making your ecommerce site unique, it can be easily achieved by asking customers to provide comments and reviews of your products and services that are specific to your company.
3. Prioritise Your Products
Visitors generally don’t spend too long on ecommerce sites if they can’t find what they’re looking for. Therefore, you should put all of your most popular products in a clearly visible place on your homepage. Put most of your marketing effort into promoting the few items that regularly sell well, and if there isn’t room to include them on your homepage, make sure you link to those products directly.
4. Get Social
As with any business, expanding your brand to social media websites will help to reach out to a wide range of potential customers. Getting a discussion going on your Twitter or Facebook page can help you to engage with and attract new customers, and it will also give you the chance to interact with people on a personal level. In terms of SEO, Google+ can help you with your search rankings; users are able to see images and other content from their friends as they are actually integrated into their search results.
5. Promote Your Physical Store
If you have a physical store, then make the most of promoting it online using Google Places. By including your business address, hours of trade, photos of the outside of your shop and more, you can use Google to not only drive virtual traffic to your website, but also physical traffic to your actual store. Google Places allows visitors to rate and recommend their experience, enabling discussion and allowing your business to stand out from the rest.
Published on December 6, 2012
Google and Bing have hit all-time highs in US search engines, according to comScore’s October 2012 search activity and rankings report. These new scores show that Google’s market share has risen two-tenths of a point from 66.7 per cent in September to 66.9 per cent in October, while Bing gained a tenth of a point, reaching 16 per cent in October.
Published on November 14, 2012
Google’s EMD update was rolled out a few weeks ago, and the search engine optimisation community is still trying to get to grips with what it could mean for their clients and their businesses. Like any update, the EMD filter has caused a certain amount of panic within the industry as SEOs and webmasters fight to ensure their sites are fully compliant with the new algorithm.
When having a new website designed for your company, organisation or business you will have to make that crucial decision: do you opt for prioritising design or SEO? In practice, it need not be quite so black and white, as there are a number of ways in which you can balance the design aspects of your new website with the search engine optimisation considerations you will want to take into account.
Put simply, there are two major aspects to a successful website. Of course, your website needs to be attractive, easy to navigate and enticing for your potential customers. However, have you ever considered that that might all be completely futile if your potential customers cannot actually find your website? It is a little like setting up a wonderful shop full of every product every customer could ever want, then putting it up a long-forgotten back street with absolutely no advertising. You might have the best shop in the world, but who is going to know it is there?
That is where search engine optimisation comes in. Search engine optimisation, or SEO, is the online equivalent of moving your back street shop to the high street, potentially allowing all passers-by to know your shop is there, thereby increasing footfall, trade and profit. Losing the allegory, search engine optimisation consists of optimising your website for a number of popular key phrases which your potential customers will be using to search on search engines such as Google, Yahoo and Bing.
A well carried out search engine optimisation strategy will ensure that your website ranks higher in search engines for these terms, meaning that more of your potential customers will find your website, thereby visiting it any buying from you rather than your competitors. The result is increased profit and business. With the vast majority of internet users using search engines to find the products and services they are looking for, it is absolutely vital that you are on the first page of Google for your related key words and products. If you are not, those internet users will find your competitors instead.
Of course, it is pretty useless being top of Google for all of your key terms if your potential customers do not like the look and feel of your website or do not feel comfortable buying from you. That is why it is vital to be able to balance search engine optimisation factors with design considerations in order to ensure that your increased footfall equates to increased business. An attractive, well designed website can help to convert those additional visitors into customers, ensuring that your competitors do not take advantage of the extra business.
It is perfectly possible to have a well-balanced website which takes both design and search engine optimisation considerations into account. A simple, elegant design which complements and leads the content will actually help your search engine optimisation efforts, allowing you to concentrate on your website’s content - one of the major considerations of SEO and increased rankings. If your website is well-designed and easy to navigate for your users, it will also be easy to navigate for search engine spiders, which will increase your chances of being ranked in the associated search engine.
Search engines do not tend to view colour as a factor, so you are free to choose your own colour scheme - but make sure it is one which your visitors will find visually appealing. If the colours you use tend to give off the wrong signals, you could put off a lot of visitors and fail to make the most of your website’s increased footfall. Using colours which match the message you are trying to put across, and instilling trust in your potential customers is vital in order to make the most of your new visitors and try to convert them into paying customers.
So, you need not think you have to struggle to make the decision between a good-looking website and one which is well optimised for search engines. In fact, you can have your cake and eat it. A good web development company will be able to ensure that your website is appealing to both search engines and potential customers.
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