The area of online marketing is constantly growing and changing, and businesses need to keep on top of the most effective marketing tools in order to keep attracting visitors to their websites and, in turn, convert them into buyers or users of their services.
But with so many options out there, how do you know which ones to focus on? Here are some of the main marketing tips that businesses will be looking at this year.
1. Create Engaging, Useful Online Content
The need for online content is nothing new, but there are still so many businesses out there who have websites that offer nothing new or interesting to potential customers. While it’s vital to have a clear, easy-to-navigate site which includes all of your company’s information, you should be offering more: this can be in the form of a frequently updated blog based around your chosen industry which will attract users in your target market. The more original, thought-provoking content you can offer them, the more time they’re likely to spend on your site; build a relationship with your readers, and they will be more likely to stay loyal to your company.
2. Keep Up With SEO Developments
SEO (Search Engine Optimisation) has always been important when marketing your site, but make sure you’re up to date with the best way to implement keywords into your content and other SEO techniques. Download an SEO plugin for your blog or hire a company that specialises in search engine optimisation to help you out.
3. Go Responsive For Mobile Platforms
Smartphones are more popular than ever before, and with more and more people relying on their mobiles to surf the net and shop online, it is imperative that your website is formatted to be able to work on any sized device, including laptops, netbooks, and tablets, as well as phones. The easiest way to do this is to choose a responsive layout for your website. This is a single design theme that works on screens of all sizes and dimensions, and actually adds more to the site when a bigger screen is in use. There’s no need to pay for two separate designs, and offering a quick and easy mobile version of your website will encourage custom from people using all kinds of devices and platforms.
4. Make The Most Of Social Media Marketing
The popularity of websites such as Facebook, Twitter and Pinterest shouldn’t be underestimated, especially if your business site includes a blog. Whereas in the past, blog posts relied heavily on SEO to attract readers, social network websites are now helping in this area due to their sharing abilities. It’s quick and easy to add social media buttons onto the beginning or end of every blog post, and this encourages readers to share their favourite articles with their online friends. It is word of mouth for the internet generation, and every blog should take advantage of it.
There are many more marketing tips for increasing your website visitors, but following just a few of these should result in a more prosperous 2013.
By Chelsey Evans