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Mobile internet now accounts for more than sixteen percent of all web traffic

Published on October 15, 2012
Tags: Mobile Application Development

It probably won’t come as a surprise to many people that mobile internet use has grown exponentially in recent years. In fact, a recent study by Shareaholic has shown that more than 16% of all internet traffic now originates from mobile platforms - an increase of 27% this year alone.

Something which may interest website owners is that mobile users have a 9.56% higher bounce rate than desktop users, a statistic which may well be attributable to the fact that a vast number of websites simply are not optimised for mobile use. In fact, a recent Google study showed that 61% of mobile users will leave a website if it is not mobile-friendly. In comparison, 67% of user were found to be more likely to buy products from a mobile-friendly website. With those worrying statistics, how can you afford not to have a website optimised for mobile use?
With the enormous rise in smart phones such as Apple’s iPhone (the most recent version of which, the iPhone 5, was released last month and has become the fastest-selling phone of all time), Research In Motion’s Blackberry smart phones and HTC’s Wildfire and Desire ranges have all seen a massive increase in mobile use. Even ‘conventional’ mobile phone manufacturers such as Samsung have seen incredible sales of their Galaxy S3 model, seen as a frontrunner to rival Apple’s new iPhone range.
Although larger screens and technology such as Apple’s groundbreaking retina display might mean that a desktop website is easier to view on a mobile phone than it once was, users still expect to see a website tailored towards the mobile experience - particularly when one considers the huge number of people accessing websites from a mobile phone or smart phone. Even users of tablet machines such as Apple’s iPad will often prefer to view a site which is optimised towards them in terms of size, layout and content.
Developing a website optimised for mobile users is not particularly difficult, and has no disadvantages whatsoever. Desktop users will still see your normal website whereas mobile users will be taken to your mobile content, ensuring that everyone sees the content they want to see on the device which suits them. With so few companies taking advantage of this new technology and embracing it, your company could easily be a leader in its field by moving towards mobile optimisation at its earliest convenience. After all, with 67% of users saying they’re more likely to buy from a mobile-optimised site, you’d be daft to ignore them.

By Chelsey Evans

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