- 69% Of Responsive Websites Take An
- Benefits Of Responsive Websites
- How Important Is User Experience For Businesses?
- Mistakes To Look Out For When Adopting Responsive Web Design
- Why Responsive Design Matters
Blog
Mobile Advertising: Paid Search on Smartphones & Tablets
Published on April 8, 2013
Tags:
Web Design London
The popularity of smartphones and tablets has rapidly increased over the past few years, and this huge change in how people are using – and searching – the internet has forced businesses to improve and adapt their marketing strategies. Those companies who ignore the potential of mobile platforms for their business could end up losing a lot of their customers as they flock to other firms who can offer them what they want, when they want it – which, with mobiles and tablets, is all the time. Customers even use their mobiles to search online while they’re actually in a physical shop, making sure they’re getting the best possible deal or just to compare the physical products in front of them with what they could be buying online.
With Google Adwords, businesses can set their online advertising budget depending on keywords that their target customers use when searching for specific products, but how much budget should you be setting aside for searches from mobile devices? Smartphones, in particular, have completely revolutionised the way in which customers interact with brands and decide on what they’re going to buy, and so you need to make sure that your marketing strategy fully incorporates mobile platforms – especially with regards to paid searches.
So how do you make sure you stay ahead of the game?
With smartphones and tablets soon expected to make up a third of the paid search clicks generated by Google, advertisers need to ensure that they are constantly developing their search campaigns in order to accommodate these mobile users.
- Make sure you are optimised for mobile platforms. So many business websites are still not embracing the need to have a mobile optimised website – unreadable text, difficult navigation and slow loading times will put users off. This can be easily remedied by making use of responsive web layouts, and minimising the steps needed for a user to make a purchase. User experience must be considered at every step of the development process.
- Track your sales conversions. Of course, you will already be doing this, but separating sales made through your main website and those made through mobile devices will allow you to change your budget accordingly. Are customers using your click-to-call function in order to complete a transaction or to find out more information? Do they look at the map for your physical store with a view to visiting the shop when they’re in the local area? Just how much revenue are you generating through your mobile-optimised site?
- Constantly review your marketing strategy. With more and more people using their smartphones and tablets to browse – and purchase from – the web, you need to make sure you’re aware of all the latest developments that could help your company. Keep on top of the best mobile-optimised website designs, and be creative with offers and rewards targeted specifically at your mobile users.
Some reports estimate that by 2016, Google could be generating over $20 billion just from mobile devices, so make sure you get in on the action now and re-evaluate your mobile advertising budget.
Follow Us:
Recent Posts
Post Archives
- December 2003
- March 2006
- June 2006
- January 2007
- March 2008
- December 2008
- March 2009
- April 2009
- November 2010
- December 2010
- January 2011
- February 2011
- March 2011
- April 2011
- May 2011
- June 2011
- July 2011
- August 2011
- September 2011
- November 2011
- December 2011
- January 2012
- February 2012
- March 2012
- April 2012
- May 2012
- June 2012
- July 2012
- August 2012
- September 2012
- November 2012
- December 2012
- January 2013
- February 2013
- March 2013
- April 2013
- January 2014
- February 2014
- March 2014
- April 2014
- May 2014
Categories
- Web Site Law
- Web Hosting
- Web Development London
- Web Development
- Web Design London
- Usability
- SEO
- Mobile Application Development
- Internet Security
- Internet Communication
Disclaimer: The content of this article is provided for information only and do not constitute advice. We are not liable for any actions that you might take as a result of reading this information, and always recommend that you speak to a qualified professional if in doubt.
Reproduction: This article is © Copyright Ampheon. All rights are reserved by the copyright owners. Permission is granted to freely reproduce the article provided that a hyperlink with a do follow is included linking back to this article page.
Reproduction: This article is © Copyright Ampheon. All rights are reserved by the copyright owners. Permission is granted to freely reproduce the article provided that a hyperlink with a do follow is included linking back to this article page.
