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Mistakes To Look Out For When Adopting Responsive Web Design

Published on April 16, 2014

Today, the Internet is an integral part of our daily lives. And given the rapid pace of smartphone adoption, it is imperative for brands to be prepared to deliver to users the best possible experience on those devices. To achieve this, companies need to adjust to the ever-changing market and plan a responsive design for their website so that it can be viewed on devices with different screen sizes, as well as on desktop computers.

Responsive web design is a relatively new approach, but there are many large brands already adopting it to reach their target audiences, regardless of the device used. However, companies must be aware of some mistakes made in the process of using responsive web design. Here are some of the blunders that marketers need to avoid, as outlined by Business 2 Community.

The most common mistakes in responsive website development usually occur in the planning and development processes, as many developers wrongly believe it is easy to create a website for desktop and then develop a design for mobile devices. Always first develop the mobile website first and then move on to create a desktop version – it is much easier to adjust the site to a larger screen than the other way around.

Developing a responsive web design does not mean creating a desktop website and simply shrinking it to fit mobile devices. This approach can ruin the website's appearance on mobile. For this reason, use responsive interfaces, as they best fit the requirements of mobile devices.

Another mistake is offering too much content on mobile devices. Keep in mind that smaller devices mean less space and less space means that you should include less content. The content should only feature the most important information about the company – contact information, locations, nearest store, services, etc.

Brands also need to be aware that there should be less data to load on a mobile device than on a computer. Data that appears on a computer screen in seconds can take minutes to render on mobile – which can be frustrating for the user. Long load times could even prompt users to turn to another brand that provides a better experience.

Finally, as touchscreens dominate the mobile market, it is a must for brands to create a mobile version that works perfectly on touchscreen devices.

Avoid these traps and you are well on your way to developing a responsive website that is right for your business. Speak to one of our in-house web designers who can give you advice about our bespoke design service and your particular requirements.


By Chelsey Evans

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