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How To Enhance Your Content Marketing Strategy

Published on January 8, 2014
Tags: Web Development London

Content marketing is always changing and evolving, and this year is no exception. No doubt your business has a well-thought-out content marketing strategy in place, but are you taking into account all of the areas of web design? Some strategies end up being focused primarily on content (no surprise there), but other elements need to be considered if you want your strategy to be as successful as possible. Here is a list of just a few points you may want to consider.

Be User-Friendly
The most important part of your website has to be the ease-of-use. Yes, you want your site to be engaging, but if people can’t figure out how to work the menu, or can’t find which product they want, they’ll go straight to one of your competitors. If you have an online shop, always include a search function and test it out to check that it works (on all devices). Make sure that your search results are presented in a clean, easy-to-view way. Don’t be afraid to make use of white space – this is a hugely popular design element this year; not only does it de-clutter your page, but it also makes your website seem more professional. Bombarding the user with endless paragraphs of written content is just going to confuse them or scare them away.

Make Your Site Beautiful
This carries on from the idea of white space: while the design of your site should be minimal and user-friendly, it doesn’t mean you can completely forget about the presentation. With social networking sites such as Pinterest and Instagram on the rise, it’s clear that images are becoming more and more popular as a way of sharing content. This idea of visual content can include stylish special effects applied to page elements such as the menus. HTML5 and CSS3 technologies will help revolutionise this kind of content over the next year or so.

Get Social
The integration of business websites with social networks such as Facebook and Twitter is nothing new, but the way they’re now being integrating is. The normal share buttons still exist, but these days it’s easier than ever to link content to social networking sites and back again. Make sure you encourage discussions on your images and videos, and make the most of sites such as Twitter to engage potential clients with contests and polls.

Don’t Ignore Mobile Platforms
Smartphones and tablets are becoming more popular every year, so make sure you take these users into account when thinking about your content. Use responsive website designs so people can access your site from any device, and look into the possibility of mobile and tablet apps to reach out to more potential customers.

Online web development companies are on the cutting edge of all the latest web designs and so can help you and your business come up with a content marketing strategy to suit your budget, your employees, and your customers. If you take these tips into account, you’ll start to see your strategy bringing in more potential clients – and more possible conversions – in the upcoming year.


By Chelsey Evans

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