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How Can Small Businesses Use SEO Without Breaking The Bank?

Published on January 8, 2014
Tags: SEO

Large companies can afford to hire SEO (Search Engine Optimisation) specialists in order to get their business website to the top of the SERP (Search Engine Results Page), but this can be costly. It’s a lot of work, and it requires a lot of hours every week in order to keep on top of the latest SEO techniques, as well as being aware of the most recent (and upcoming) updates to Google’s (and other search engines’) algorithms. So what do you do if you’re only a small business? You may have just as much ambition as a large company, but time and money are often tight. However, you still do need to work on your online presence if you want to expand your brand over the internet. Here are just a few tips that won’t empty your wallet too much.

Learn The Basics
SEO is a complicated subject that can take years to get your head around, but there are hundreds of resources online that will let you know about the basics. A quick run down would include the fact that Google likes original, well-written content that isn’t a duplicate from another site, so a business blog that is regularly updated will do the trick (this will also establish you as a trusted expert in your field – if your posts are good enough). You also need to know about link building (but not link farming), and keyword usage (but not keyword stuffing). Get to know the basic techniques, as well as the ‘black hat’ techniques that you need to avoid; this will stop your site from getting penalised by the search engines.

Spend Time On Building Your Social Media Presence
It is vital that – as well as optimising your official business site – you pay special attention to social SEO. This doesn’t mean signing up for as many social networking profiles as possible, but it does mean spending some time optimising your Facebook, Twitter, Pinterest and any other social profile as you would your normal website. Include your business name in your profile or page name, and create meaningful descriptions for your company and any photos you post, including your keywords and phrases that you use in your website and for any adverts or PPC (Pay Per Click) campaigns. Encourage discussions, and above all, create interesting content (photos, videos, blog posts, tweets) that users will want to share. The more shares, the better your social SEO.

Make Use Of Google Services
Last but not least, it’s not surprising that Google likes pages that make use of Google services, so ensure that you’re signed up to (and use regularly) Google +, as well as having your business details listed on Google + Local (previously Google Places). Link back to your website and include your usual keywords and phrases to get ahead.

Even if you don’t want to hire a full time SEO employee, you can still get expert help by asking for advice from digital marketing specialists – just look online for a company who deals with digital promotion on a daily basis.

By Chelsey Evans

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