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Going Mobile: Things To Consider When Creating a Mobile Campaign

Published on January 8, 2014
Tags: Mobile Application Development

Smartphones and tablets are increasing in popularity seemingly every day. The world has gone mobile; people no longer wait until they’re in the office to check their emails or start that big report – they can do it on their phone or tablet on the commute, or in a café over their breakfast. Business is no longer confined to one or two places – it can be carried out anywhere, at any time. It therefore makes sense to incorporate a mobile campaign into your digital marketing strategy. But how do you know where to start?

Make Sure Your Website is Mobile Friendly
Tablets and smartphones are great ways of accessing the internet quickly and easily – as long as it actually is quick and easy. You need to make sure that your official business website is not only easy to find, but that it is also quick to load and simple to navigate. By using a responsive web layout, your site will be optimised to fit the screen dimensions of any tablet or phone, no matter what size. Make sure you don’t clutter your site with unnecessary images or videos that will slow down the load time, and include all of your main contact details in an easy-to-see place.

Create a Mobile App
When it comes to mobile marketing, it isn’t just your website you should be thinking about. By creating an app, you’ll be reaching out to many more people than your website possibly ever could. Include exclusive content or the opportunity to receive offers in the app, and you’ll soon get numerous downloads. A web development company can help you to create your mobile application.

Incorporate an SMS Campaign
Mobile marketing doesn’t just have to be internet-based. If you collect your customers’ mobile numbers, text them with special offers they might be interested in. Include your email address, website, and phone number in the text (the phone number is particularly useful as people with smartphones can then just click-to-call). Just make sure you don’t bombard them with messages – no one likes to be hassled, and if you do it too often, you could lose their custom altogether.

Think Outside The Box
QR codes are great at generating interest with potential clients. Add your code to your business cards and any other print media to integrate your offline marketing with your online marketing. People with smartphones can then take a photo of the QR code and be taken to a landing page, making it easy to analyse the traffic generated by the code.

Whether you like it or not, it looks like mobiles and tablets are the future in terms of connecting to the internet and conducting business while on the go. If you don’t embrace it and come up with a well-planned mobile marketing strategy now, you could lose out to your competitors in the future. Don’t get left behind – start marketing on mobile devices today!

By Chelsey Evans

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