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Gaining Local Business Via Online Marketing

Published on January 8, 2014
Tags: SEO

Businesses of all kinds rely on digital marketing & development every day – websites, blogs, social media profiles, and much, much more – but what some fail to take part in is the specific area of local internet marketing. Even if you don’t have a physical business, targeting local customers can work wonders; people like giving their custom to local companies, even if it’s online and doesn’t feature a shop front or office they can visit. If you’re a huge global firm, that’s great, but it pays to remember your roots and the people sharing them with you. It’s all about supporting businesses and individuals in their area, so make the most of that with your online marketing. Here are just a few tips on how to achieve this.

1. Know Who You’re Up Against
As with any form of marketing, first of all you’ll need to know who your competitors are. Of course, you should already know this, but this time you should look at your local rivals (something which online companies don’t necessarily always do). See what they’re doing with their website, the design, the web development and other digital marketing, and analyse what seems to work and what doesn’t. Read customer comments on social networking sites such as Facebook and Twitter and see where they’re going wrong: then make sure you don’t make the same mistakes.

2. Use Targeted Location-based Keywords
Keywords and phrases are used for SEO purposes by most companies in the world, but if you want to target local customers, you need to include location-based keywords. As with regular SEO, you’ll need to do your research and analyse what works, as well as which keywords are (or are not) being used regularly by your rivals. Include these location-based keywords in phrases in as many areas as possible, such as page titles, blogs, social media profiles, video content and so on. Just make sure you don’t start using any ‘black hat’ SEO techniques.

3. Make Use Of Traditional Internet Marketing Strategies
It’s worth noting that you shouldn’t ignore the basic types of marketing that you would be doing even if you weren’t targeting locals. Simple things such as filling in forms to be listed in online directories can help: just because potential customers are turning away from things like the Yellow Pages book to find local business, it doesn’t mean that they won’t use the online version. The same goes for things like email campaigns – either set one up or use your original mailing list, but make sure you find out where your customers live. This way, you can send out emails that target local potential clients; they’re more likely to open up an email if you’ve included their home town or county in the subject line, and offering them special deals for being locals will indeed make them feel special.

In order to make the most out of local internet marketing, ask a specialist web development company for advice on how to best improve your website. They’ll be able to help transform your business site, increasing your sales conversions and putting you ahead of your local competitors.


By Chelsey Evans

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