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Does a Mobile Web Site Create Duplicate Content Problems on Google?

Published on January 20, 2011
Tags: SEO

A question we've frequently been asked is, does a mobile version of a web site create duplicate content issues on Google? The answer, if done correctly, is apparently not. The main things you should consider are:

  1. Consider making a separate web site for your mobile content, and not just as different content served up under your main URL. For example, m.yourdomain.com.
  2. It is okay to redirect users based on the user agent their browser is sending. So, if your site detects an iPhone or Android user agent you can redirect to your mobile site automatically.
  3. Google has a specific user agent for mobile site indexing called googlebotmobile. Again, it's okay to redirect this agent automatically. However, don't redirect based solely on the IP of this user agent as that could create cloaking issues.

If you follow these three key rules, you should find yourself on the rigth side of Google and not suffer any penalties as a result of duplicate content. For more information, watch the following video from Google:

By Chelsey Evans

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