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Targeting Ads on Twitter: How To Make The Most Of Your Tweets

Published on January 8, 2014
Tags: Web Development London

Many business have incorporated PPC (Pay Per Click) advertising campaigns – such as using Google AdWords and adverts on Facebook – into their online marketing budgets, and while these are popular with companies of most shapes and sizes, they now have a new rival on the scene: Twitter.

What’s New On Twitter?
Last week, Twitter announced that they were changing the ways their ads worked. In the past, advertisers could target users by physical location, interest filters and mobile devices, but now they’ve added keywords to their arsenal. These will be based on the recent tweets of users (it isn’t yet known exactly how far back they mean by ‘recent’) and will allow brands to specifically target people who will be interested in their products and/or services. For example, a fast food chain could target users in their area who have tweeted about being hungry, especially if they’re using a mobile device and are already out and about looking for somewhere to eat their next meal.

Who Will Benefit From It?
If you’ve got a budget for online marketing, it doesn’t matter what size or type of company you have, as long as you know which keywords you want to target (if you already run PPC campaigns and have ads on other social network sites, you will have already done all the research you need). Large brands such as Walgreens and EE have trialled Twitter’s new advertising campaign, but it can work just as well for small, independent businesses. The users themselves will also benefit from this new upgrade; they will only be shown ads that are targeted to their tweets, meaning they won’t have to put up with an endless supply of irrelevant adverts. As with promoted tweets, they can also dismiss the ads if they do happen to get ones that aren’t relevant to them, keeping everyone happy.

Looking At The Future
In order to keep up with the likes of Google and Facebook, Twitter are looking at updating the way the site works in several ways in the future. With the introduction of Twitter #Music, we can already see the different ways in which the site is expanding its functions and therefore its user base, and there will no doubt be many exciting updates in the months and years to come that online businesses should watch out for. 

Businesses who use Twitter shouldn’t just rely on ads, however; tweeting, retweeting, and engaging with customers and potential clients on an individual level will help boost your profile. With the amount of users that are signed up with sites such as Twitter and Facebook, you can’t underestimate the power of social media sites when it comes to advertising, building up your online presence, and expanding your brand in general. In 2013 alone, Twitter is expected to generate over $580,000,000 in global advertising revenue, reaching up to $1 billion in 2014, so get in there now and start targeting your ads.

By Chelsey Evans

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Twitter Ads And Amplify – How The Social Media Site Can Help Your Business

Published on January 8, 2014
Tags: Web Development London

This month saw an announcement from social media giant Twitter that got everyone talking: their ad platform is now open to all U.S. based users, including large and small businesses, online marketing specialists, the self-employed, and more. This exciting news was announced by Kevin Well (Twitter’s Senior Director for revenue) during a conference in New York at the end of April. Before this, the ad platform was more exclusive (by invitation only, in fact), and required a minimum spend level per quarter. While this is currently only open to American businesses, UK based companies will no doubt be keeping an eye on Twitter to see if their future advertising updates include the rest of the world. For now, U.S. businesses can start using Twitter advertising by logging into the business portal and answering some questions on the self-service page.

Other Twitter Advertising News
Even more recently, Twitter announced ‘Twitter Amplify’. This new feature is based on the knowledge that Twitter users like to utilise the social media platform in order to discuss what they see on television – you’ll no doubt notice the hashtags that pop up on a lot of TV shows these days. In fact, it’s said that out of all the online interaction regarding TV, 95% of it happens on Twitter; an incredible amount. Twitter Amplify is a new advertising product which relies on this connection between TV and the internet, as consumer brands can now promote television clips on the social media site – just short clips of 10 seconds or less – which are accompanied by an advert from an advertising partner of theirs. This is then, in turn, promoted by Twitter, increasing its potential online reach. Twitter users are reminded of their favourite programmes by the ads, and because of this new advertising opportunity, communication surrounding TV on Twitter is set to rise even further. 

How Can Twitter Help My Business?
With this cross-platform advertising, Promoted Tweets reach new audiences all over the world. If you’re in business and want your company to benefit from this new feature, there’s also a dashboard which advertisers can view to see when and where an ad for a certain brand is running on television, allowing timely Tweets to be sent to their followers. Along with the new adverts and Twitter Amplify, the social media site is a great platform for targeting potential customers both in your geographical area and with similar interests – just search for hashtags and see what people are saying about your field of industry, then you can either contact them to help with their questions, or offer them special deals if they go to you instead of a competitor. You can also make use of online contests and encourage customer communication… the possibilities are almost endless.

Don’t Have The Time To ‘Get Social’?
If you don’t have the time or resources to focus on building your brand via social media, seek advice from an online digital marketing specialist or a web development company; they’ll be able to answer your questions and point you in the direction of the best social media platforms for you and your business.

 

 

By Chelsey Evans

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What Mobile Marketing Will Look Like In The Future

Published on January 8, 2014
Tags: Mobile Application Development

Mobile marketing has been growing steadily over the past few years, and it’s getting to the point where – with approximately half of mobile users owning a smartphone – mobile technology is really coming into its own. With mobile apps growing in number and scope every day, the future of mobile marketing is looking brighter than ever. But what can we expect over the next few years?

It Will Make Life Easier
Simply put, users want their mobiles to work for them. As well as being a source of entertainment, people expect apps to be of use on a day-to-day basis. It’s all about making life easier, and in the future, life will be made much, much easier. In fact, normal lines of communication such as phone calls and texts won’t be needed as much, as the internet starts to offer cheaper, more interesting alternatives.

In fact, this has already started happening. With apps such as FourSquare and Facebook notifying users when their friends have checked into the vicinity, people no longer need to text each other to find out where they are. This can be great in large crowds at big events, and even better if you want to actively avoid bumping into certain people.

It Will Help Local Businesses
GPS will also be made use of more in terms of local businesses. People who are in the area can be offered special deals as a way to entice them in, and customers will be able to instantly review hotels, bars, cafes, and other businesses with the touch of a button.

Shopping will also be made much easier. Of course, there are already hundreds of apps out there that help users with their shopping, whether it be actual ecommerce applications or price comparison apps. In the future, however, we’ll start to see a whole new level of mobile shopping experience, from paying for products with apps or Bluetooth to using apps like Shazam to instantly buy an item when listening to an advert.

Augmented Reality
We’re rapidly heading towards a world of augmented reality (AR) when it comes to mobile marketing. With many people owning more than one internet-ready device, our reality relies on the ability to connect to the internet – in many ways, we use the internet to explore our surroundings. In the future, we’ll go beyond location-based apps and start to see things emerging that will actually help us in our day-to-day lives without any (or very little) input from us. Due to our preferences and past history on our mobiles, online sensors will be able to influence how we use our mobiles in the future.

Mobile applications can be a great investment: they can help your business to generate new customers, as well as keeping your existing clients engaged with your company.  If you don’t already have an in-house app developer, a web development company can work with you to create an app that works both for you and your customers. With the future of mobile marketing looking so fascinating, it’s a good idea to get in there and start creating an app right now.

By Chelsey Evans

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How To Enhance Your Content Marketing Strategy

Published on January 8, 2014
Tags: Web Development London

Content marketing is always changing and evolving, and this year is no exception. No doubt your business has a well-thought-out content marketing strategy in place, but are you taking into account all of the areas of web design? Some strategies end up being focused primarily on content (no surprise there), but other elements need to be considered if you want your strategy to be as successful as possible. Here is a list of just a few points you may want to consider.

Be User-Friendly
The most important part of your website has to be the ease-of-use. Yes, you want your site to be engaging, but if people can’t figure out how to work the menu, or can’t find which product they want, they’ll go straight to one of your competitors. If you have an online shop, always include a search function and test it out to check that it works (on all devices). Make sure that your search results are presented in a clean, easy-to-view way. Don’t be afraid to make use of white space – this is a hugely popular design element this year; not only does it de-clutter your page, but it also makes your website seem more professional. Bombarding the user with endless paragraphs of written content is just going to confuse them or scare them away.

Make Your Site Beautiful
This carries on from the idea of white space: while the design of your site should be minimal and user-friendly, it doesn’t mean you can completely forget about the presentation. With social networking sites such as Pinterest and Instagram on the rise, it’s clear that images are becoming more and more popular as a way of sharing content. This idea of visual content can include stylish special effects applied to page elements such as the menus. HTML5 and CSS3 technologies will help revolutionise this kind of content over the next year or so.

Get Social
The integration of business websites with social networks such as Facebook and Twitter is nothing new, but the way they’re now being integrating is. The normal share buttons still exist, but these days it’s easier than ever to link content to social networking sites and back again. Make sure you encourage discussions on your images and videos, and make the most of sites such as Twitter to engage potential clients with contests and polls.

Don’t Ignore Mobile Platforms
Smartphones and tablets are becoming more popular every year, so make sure you take these users into account when thinking about your content. Use responsive website designs so people can access your site from any device, and look into the possibility of mobile and tablet apps to reach out to more potential customers.

Online web development companies are on the cutting edge of all the latest web designs and so can help you and your business come up with a content marketing strategy to suit your budget, your employees, and your customers. If you take these tips into account, you’ll start to see your strategy bringing in more potential clients – and more possible conversions – in the upcoming year.

 

By Chelsey Evans

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Points To Consider When Going ‘Responsive’

Published on January 8, 2014
Tags: Web Development London

So much has been written about responsive web design recently that it’s almost impossible to take in all of the available information that keeps popping up online; in fact, 2013 is even being hailed as the year of responsive layouts, which explains the current abundance of articles and blog posts on the subject. So, instead of delving into all the ins and outs of responsive web design (something which a web developer will be able to do for you anyway if needed), here are just a few points to consider if you’re thinking about going responsive this year.

What Is Responsive Web Design?
In a nutshell, a responsive layout of a website is one that works across all devices – from desktop computers to laptops to netbooks to tablets to smartphones… you get the idea. The aim is to create a simple yet effective site that is quick to load, easy to use, and that will encourage potential clients to stay on the site long enough to carry out the desired action. Resizing a company’s normal site to fit the dimensions of a smartphone or tablet screen simply won’t cut it – instead, you need to cut out all unnecessary images, videos, and any other items that could slow down the loading time. Menus need to be easy to navigate, and all of the important contact information has to be in a clear, accessible place. All text should also be clear and easy to read. It’s simple, but it’s amazing how many businesses don’t take mobile platforms into account when designing their sites, leaving users trying to pinch and twist their way round a slow, confusing website.

Why Go Responsive?
Your business website is often the first port of call for potential customers, and therefore, you need to make a good first impression. This is why many companies – of all shapes and sizes – spend a good portion of their marketing budget on their website and blog. This is all very well, but if you’re ignoring the millions of smartphone and tablet users out there (especially users who don’t have any other way of connecting to the internet on a regular basis), then you’re setting yourself up to fail. Before you look at getting a responsive layout, you’ll need to do some research concerning your official business website. How much traffic do you get? How much of that traffic are mobile and smartphone users? Which elements of the site are used the most – e.g. the search function? Doing this kind of analysis will help you to discover which parts of your site are the most important, and which ones can be left out of a responsive design. If your research tells you that a high percentage of your potential customers are using mobile devices to browse your site, then you’ll know that spending the money on going responsive will be a good investment for your business.

To find out more about responsive web layouts, head online and get advice from a professional web development company. They’ll be able to design your site for you, as well as analysing your traffic and supporting you in your website needs in the future.

 

By Chelsey Evans

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